Our Story

I'm Alex Costa, the founder of Apricus Skincare. If you don't know me, I'm a men's fashion & lifestyle influencer with 3 million incredible followers. I have promoted many skincare brands but still found that there was something missing in the market that was natural, high-quality, simplified (since most guys don't know a single thing about skincare) and at a reasonable price.

Large brands ignore the male consumer’s behaviour and needs; so many different options in the market alone can overwhelm the average guy.

I wanted to bring guys a proficient series of products that addressed their concerns. After years of development, I created something I'm proud to put my name behind. Welcome, Apricus Skincare.